Immortality has been one of the biggest dreams humans have chased, and while eternal life itself might not be possible, anti-aging is! The desire to look younger and more attractive for as long as possible has been constantly giving the anti-aging market impetus across the globe. Wrinkles, gray hair, and stretch marks are some telltale signs of aging that a lot of people dread. This is why UV absorbers, hair color, and anti-wrinkle and anti-stretch mark products have been selling like hot cakes. Among these, anti-wrinkle products accounted for the highest revenue across the globe in 2017 (59.3%), mainly owing to the awareness about Botox treatment and procedures for enhancing skin appearance.

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As far as equipment goes, at-home anti-cellulite devices are the global favorite because of the increasing demand for related treatments. According to the anti-aging market data published by P&S Intelligence, hair restoration was one of the biggest factors behind the heavy sale of anti-aging products, as these are being utilized in an ever-increasing number of hair-related treatments. North America presently leads in anti-aging product sales because of the rise in spending on healthcare, availability of more cosmetics, increase in geriatric population, and arrival of new players.

An array of compact anti-aging products is available nowadays, making costumers more inclined toward equipment that can be easily used. This is the key trend aiding the growth of the anti-aging market worldwide. Besides, these products are also scientifically more advanced. Another factor contributing in this regard is the rising number of exhibitions and seminars that are raising awareness about such treatments among delegates, students, and even plastic surgeons. Manufacturers are capitalizing on such events to show off their finest creations yet, further increasing customers’ interest.

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The major players in the anti-aging market are launching new products to improve their position in the market. For instance, in November 2016, Cynosure, Inc. received the clearance of its next-gen platform technology, Icon Aesthetic system from China Food and Drug Administration(CFDA). This technology platform is going to provide various treatments including facial vessel and pigment clearance, wrinkle reduction, scar and stretch mark treatment through a single system.

Some of the key players in the anti-aging market include The Proctor & Gamble Company, Beiersdorf AG, Allergan Plc., The Estee Lauder Companies Inc., Nu Skin Enterprises, Inc., Coty Inc., Cynosure, Inc., Lumenis Ltd., Syneron Medical Ltd., Photomedex Inc., Orlane, Personal Microderm and Alma Lasers Ltd.